So there I was reading my feed of articles coming off the Mary Sue when I saw they’d put up this: “101 Things We Wish Apple Gave Us Instead of That U2 Album and How to Get Rid of It”.
And my immediate reaction was “wait, WHAT?” And I found another article on Ars Technica, here.
Because apparently not only did U2 hand their album out for free over iTunes as part of Apple’s big event this week, the album’s also now been added to everybody’s iTunes libraries.
And sorry, Apple, sorry, U2, but that’s just obnoxious. If the band wants to hand out their album for free, dandy, more power to them. Promote the hell out of it and tell everybody on iTunes ‘hey look! A free thing! Click here to get the free thing!’ And stand back and watch the downloads roll in, because sure, people like free things.
But you know what people don’t like? Editing their online data without their consent.
I just logged into my iTunes account and clicked on ‘Purchases’, and yep, there it is, right there at the top of my recent purchase list. Except I didn’t ask for the damn thing. I don’t want it. Even aside from the matter of how I’m not a fan of this particular band or of most rock in general–’cause as you all know, if your band doesn’t have a fiddle player and at least one bouzouki, I do not care–the thing that annoys me here is the editing of my account data. And giving me no way to delete it, either. It’s useless data to me. It’s taking up space in my purchase history, and okay yeah fine I can apparently ‘hide’ it, but my point is, you shouldn’t be messing with user data like that to begin with.
And okay yeah sure fine, the album does not appear to have actually shown up on my phone; I’ll need to check my computer to see if it showed up there. And I’m aware that there’s an easy answer here: “if you don’t want the album, Anna, don’t download it or listen to it”.
Thing is? If that album shows up on my computer without me having asked for it in the first place, that’s pretty much the equivalent of Apple not only standing on the street yelling FREE ALBUM GET YER FREE ALBUM HERE, but actually walking up to people and stuffing CDs into their pockets, no matter how you try to say “NO THANK YOU”.
It’s not a big problem in the grand scheme of things. It’s absolutely a petty first world problem.
But dammit, have some respect for the integrity of your user data, Apple. Don’t go stuffing things into our pockets that we didn’t actually ask you for. You wouldn’t do that if we walked into your Apple Stores in person, would you? (You’d BETTER not.) So don’t do it online either.
ETA: Okay, further investigation shows that this album does not appear to have actually invaded my iTunes library, no doubt because I do not actually have Automatic Downloads turned on. I am however hearing from friends that THEY have had it show up.
The takeaway here: I don’t care what you’re promoting. I don’t care if it’s the finest album in the history of music. Any promotion that alarms your users and makes them think their account security might have been compromised is seriously not cool.